Gulp Data is leading the data as an asset™ class movement.
We are a team of serial entrepreneurs with a passion for pushing the limits of what data is capable of.
The origin of Gulp is simple - our co-founder ran a company that was generating seven figures a year in data licensing revenue, yet couldn’t get a single dollar of that data onto their balance sheet.
It was that organization’s main source of revenue, but to investors, board members, lenders, and channel partners, it barely existed as an asset with financial value. Data wasn't seen as an asset.
Our mission is to prove that data is a valuable and liquid asset class.
Data is the lifeblood of modern businesses, yet most organizations still have no way to account for it as a business asset. Unlike intellectual property, real estate, or equipment, enterprise data is rarely measured economically, even when it’s among a company’s most valuable holdings.
Gulp Data set out to change that, and in doing so created the data valuation category. We’ve completed more than 1,000 data valuations for leading enterprises, private equity firms, consulting organizations, and technology partners. Along the way we’ve built one of the largest repositories of enterprise data valuation benchmarks, and cut what used to take months of analysis down to days.
Now part of FirstParty
In 2026, Gulp Data joined FirstParty - the industry leader in turning proprietary data into production-grade data products and recurring revenue.
For years, we’ve helped organizations answer one important question: “What is our data worth?” Together with FirstParty, we can now help them take the next step and turn that value into revenue, at scale. The combined platform gives organizations a single path to:
- Understand what their data is worth: discover, inventory, and benchmark data assets against market value.
- Prepare it for use: stage data for internal AI, assess commercial readiness, and build production-grade data products.
- Put it to work: validate buyer demand, connect with qualified buyers and partners, and license data for recurring revenue.